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Province of « Brasil Centro-Norte »



Provincial Communication Plan: dialogue, transparency, ethics and solidarity

19/03/2012: Brazil


A strategic communication characterised by dialogue, transparency, ethics and  solidarity: such is  orientation of the Communication Plan of the Province of « Brasil Centro-Norte » launched by the Provincial, Br Wellington Medeiros and the  Communication team (Ascom) on 7 March. Through video-conference, it was presented to administrators, brothers, representatives of the school and social establishments, the Marist Provinces and other partners. « The document will reinforce our identity and help us to be more present in the life of children, adolescents and young people », the Provincial said.

Fruit of a year’s work, the Plan appears as a document-guide for the creation and consolidation of the culture of provincial communication, on the basis of institutional policies, in view of unity in the province. Starting with study, research and reflection, the Plan defines the strategic points, institutional messages of priority, mission and   values of the communication which will be assimilated thanks to all the persons who contribute to the vitality of the Province. Among its objectives, the following points are to be noted: reinforce the Marist label and internal communication, make the activities of the Province more visible and second the Provincial Council in what concerns the theme. « We hope to incorporate communication into management. To replace an operational vision (focused on the immediate present) with a professional and systematic approach to actions, », said Br Paulo Martins, co-ordinator of the Bureau of   Communication.

Each establishment has received a copy of the Communication Plan and a video with the main pointsof the document, on CD, towards a common work between brothers, managers, collaborators and educators. In April, the team of the Bureau will send a study guide of the Plan to the establishments, for that month is the meeting of the Delegate-Animators for the Communication of the Province, in Brazlândia (DF)

The representative of the Provincial Council, Br José Wagner, finished the video-conference by inviting the teams to study the Plan : « It is an instrument which will help us improve our internal dialogues and reflect on our identity – who we are –, on the way we perform and set up rapport with others ».

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